NBA ad sales hit $2.1 billion in first year of new rights deals
The NBA's first season under its $76 billion media rights package delivered $2.11 billion in advertising revenue, a 38% jump from the $1.53 billion ge
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Amazon’s advertising segment hit $19.8 billion in the second quarter
up 26 percent from a year earlier and ahead of consensus, as live sports inventory on Prime Video continues to convert at prices that make the broadca